Hello. I’m Paul.
I’m a Creative Director who still makes the work, based in Folkestone, Kent.

The CV version of this would tell you I've spent a career turning ideas into impactful creative work. I started out as a student with a vintage Rolleiflex and a stubborn belief that I could make a career out of it, and somehow ended up running a 50-strong in-house studio and co-founding an award-winning production agency. Turns out the belief was right.

I've managed a £2m annual budget for one of the UK's largest in-house production teams, handled brand and design for a central government department, and led creative for some genuinely recognisable names. In 2015 I co-founded Indigo, which has since become the go-to for Virgin Atlantic, Hilton, Octopus Energy, the NHS and assorted bits of the British state. There are awards on the shelf. They were nice to win.

The thing that makes this work, I think, is that I've never quite stopped being the person with the camera. I lead from pitch to delivery, shape strategy, build teams and put the commercial scaffolding in place, but I also still direct, edit, and obsess over animation timing at 11pm on a Tuesday. The craft is the bit that keeps me grounded. The rest is just trying to make sure brilliant work actually gets out into the world.

A few of the brands I’ve worked with.

Every creative's site has one of these. The wall of logos that says ‘look, real companies actually paid me.’ Fair enough then: Virgin (the airline AND the broadband), Hilton, Unilever, Mars, NHS, Defra, Eurotunnel, AXA, DFDS, Mind, Saga, HM Government and The One Show have all, at various points, handed me money in exchange for ideas. Plus a bunch more who didn't quite fit on the page.

Black rectangular background with white text that reads 'Happy Holidays' and a phrase underneath that says 'Wishing you joy and peace'.
Black background with white outline of a Maltese cross on the left and the text 'Order of the Knights of Malta' on the right.
Logo of the U.S. Department of Agriculture's Environmental Quality Incentives Program (EQIP).
A black and white illustration of a motorcycle with two people riding it, one person in front and another behind.
Silhouette of a person with outstretched arms standing against a sunset or sunrise with vibrant orange and yellow sky.
A black and white outline of a cute cartoon octopus with large eyes and a happy face, with the words "octopus energy" written below in lowercase letters.
Outline illustration of a globe with lines around it, next to the word 'mind' in cursive, for a mental health or mindfulness theme.
A black and white illustration of a cat sitting on a chair, reading a book.
Outline of the logo with the text AXY.
The night sky filled with numerous stars.
Close-up of the Netflix logo in black and white.
Three large blocks with the letters B, B, and C printed on them.
Large black and white text on a black background saying 'HI, I'm Government'.
Virginia Atlantic logo with stylized text and a small square with the word Virginia inside.
Black text says 'Badass', and a dark green pick-up truck is parked on the grass in front of a wooden building with a porch and a red door, with trees and a partly cloudy sky in the background.
Black and white image of a vanity with a round mirror, a makeup brush, perfume bottles, and various cosmetics.

Let me tell you a bit about what I’ve done.

If we're counting (and apparently I am) £2m+ in budgets managed without anyone calling the police, more than 5,000 projects out the door, north of 150 hours of film in the wild, 50+ creatives wrangled into doing their best work, 50+ brands trusted me with theirs, and ten industry awards that look quite nice on a shelf.

Indigo

Saga PLC

Audit Commission

Freeway Media

Black oval sticker with the words "These are clickable, promise" written in cursive font.